IT’S Madison Avenue’s version of “It’s a Small World”: A brewer founded in South Africa and based in London is about to sell a beer in Vietnam with a campaign from a Baltimore agency that celebrates the American way of life.

The brewer is SABMiller, which is introducing to the Vietnamese the Miller High Life brand sold by its Miller Brewing Company unit. A campaign scheduled to begin on Friday carries the theme “It’s American time, it’s Miller time.”