Online Maps: Now Everyman Offers New Directions





SAN FRANCISCO — They don’t know it, but people who use Google’s online maps may be getting directions from Richard Hintz...

... Mr. Hintz is a foot soldier in an army of volunteer cartographers who are logging every detail of neighborhoods near and far into online atlases. From Petaluma to Peshawar, these amateurs are arming themselves with GPS devices and easy-to-use software to create digital maps where none were available before, or fixing mistakes and adding information to existing ones.

Like contributors to Wikipedia before them, they are democratizing a field that used to be the exclusive domain of professionals and specialists. And the information they gather is becoming increasingly valuable commercially...

... That is changing the dynamics of an industry that has been dominated by a handful of digital mapping companies like Tele Atlas and Navteq.

Google is increasingly bypassing those traditional map providers. It has relied on volunteers to create digital maps of 140 countries, including India, Pakistan and the Philippines, that are more complete than many maps created professionally...


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