Canadian history magazine gets a new name





An iconic Canadian history magazine is changing its name to avoid a variety of misunderstandings.

The current issue of the 90-year-old Winnipeg-based bi-monthly, The Beaver: Canada's History Magazine, is the final one to have that name on the cover.

Effective with the April issue, the magazine will be known as Canada's History.

"Use of the word 'beaver' on the internet has taken on an identity that nobody could have perceived in 1920," said Deborah Morrison, president of Canada's National Historical Society. "And increasingly, if we put 'The Beaver' in a heading, we would be spam-filtered out."...

"Canadians were twice as likely not to subscribe because of the title of the magazine, even if they showed an interest in Canadian history," Morrison said, adding there were also a lot of people who thought the magazine was a nature publication....


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nerriwy wang - 1/14/2010


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