Hitler memorabilia 'attracts young Indians'





Slowly but steadily, a decade-old business around the dead and universally despised dictator Adolf Hitler is emerging as a small-scale industry in India.

Books and memorabilia on the German leader's life have found a steady market in some sections of Indian society where he is idolised and admired, mostly by the young.

The numbers are small but seem to be growing.

It's hard to narrow down what makes the dictator popular, but some young Indians say they are attracted by his "discipline and patriotism".

Most of them are, however, quick to add that they do not approve of his racial prejudices and the Holocaust in which millions of Jews were killed.

But the truth is that books, T-shirts, bags and key-rings with his photo or name on sell in India. And his autobiography, Mein Kampf, sells the most.

'Bestseller'

Jaico, the largest publisher and distributor of Mein Kampf in India, has sold more than a 100,000 copies in the last 10 years.

Crossword, an India-wide chain of book stores, has sold more than 25,000 copies since 2000 and marketing head Sivaram Balakrishnan says: "It's been a consistent bestseller for us."

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