Italy’s Icons Become Billboards to Pay Debt
Rome is ground zero for what could be a global financial catastrophe.
Italy’s financial mess is massive. The country is $2.5 trillion in debt, bigger than its entire economy. So the Italian government is looking for ways to fund its debts and everything is on the table, including some of the country’s iconic landmarks.
Who can forget Michelangelo’s David or that leaning tower in Pisa. In the past few years, some of these monuments have become billboards. From the Roman Colosseum to the canals of Venice, nothing appears to be off limits.
The money-making deal wrapping the Bridge of Sighs earned more than 2 million dollars from companies like Bulgari. The advertisement was recently removed.
comments powered by Disqus
- Five Things You Need to Know to be a Better Digital Preservationist
- Book on Losing British Generals Wins American History Prize
- Stanford scholar explores civil rights revolution's positive impact on the South's economy
- Harvard Historian Nancy Koehn on Amazon's Tentacular Reach
- Q&A with historian and author Nick Turse