Julian Zelizer: How Political Ads Can Elect a President
Julian Zelizer is a professor of history and public affairs at Princeton University. He is the author of "Jimmy Carter" (Times Books) and of the new book "Governing America" (Princeton University Press).
Princeton, New Jersey (CNN) -- The wars over campaign spots have begun.
Last week, American Crossroads, Karl Rove's nonprofit operation that was highly effective in 2010, launched a blistering ad charging that President Barack Obama has failed to help American families.
A woman described as the mother of two grown children without jobs says to the camera, "I supported President Obama because he spoke so beautifully. He promised change. But things changed for the worse."...
Like it or not, [TV] spots have dominated campaigns. Although there have been tremendous variations in the kinds of spots Americans have seen, there have been several consistent types that politicians have used that we are likely to see in the coming months....
Obama and Romney will need to be careful that the spots they broadcast, or which independent groups broadcast for them, don't backfire on them rather than their opponents, and they will need to make sure to convey enough positive messages along with the negative. But the candidate that pulls off the best ad campaign will vastly improve his odds of winning the White House in November....
comments powered by Disqus
- Study: Violent radicalism in UK isn't associated with poverty
- CONFIRMED: the Shrine of Jonah/Mosque of Yunus (Nineveh, Mosul, Iraq) has been destroyed
- Chinese President Xi Jinping: Nobody can change history
- Iraq’s Long-Lost Mythical Temple Has Been Found…and Is In Danger of Disappearing Again
- CBS features in-depth coverage of the 50th anniversary of the signing of the Civil Rights law
- Harvard historian: strategy of climate science denial groups 'extremely successful'
- Curators at Victoria and Albert Museum are pushing the boundaries of collecting
- Ukrainian Leaders Are Using David Barton's Theocratic Pseudo-History To Build Their Nation
- John D’Emilio, renowned professor of gay studies, retires
- Journalist Michael Wolraich says he wrote his new book about the Progressives to teach Americans how to do liberal politics