Lynn Downey, brand historian of Levi's travels the world with old jeanstags: Lynn Downey, brand historians, corporate history, Levi's, Economic Times
There's a fortune to be made in an old pair of jeans. The only caveat (and it's a big one) is that the pair has to be really old; over a century is a good starting point. If you do have access to great-great-grandad's wardrobe (and assuming he wore jeans), the old pair could sell for close to $150,000. Lynn Downey, brand historian of Levi's travels the world with just such a pair; quite literally one of the first branded blue jeans ever made.
She ensures the jeans are always part of hand luggage; this is one item of clothing that cannot be trusted with airlines. The other pair she's exhibiting is a 501 from the 1980s. What it lacks in vintage pedigree, this pair from Japan makes up for by sporting the signatures of all the members of The Rolling Stones....
Brand historians or archivists are quite popular among American brands with a long pedigree. They are (or have been) present at Coca-Cola, Disney, Ford, Hallmark and Wells Fargo. And yet, according to Downey, having a brand historian shouldn't just be the preserve of older brands: "The day you start your business is the day you start your archive. I hope Google have an archivist because they are making history."...
comments powered by Disqus
- ‘Google must not be left to censor history’ – Wikipedia founder
- The most important battle you've probably never heard of
- ISIS is destroying both Shia and Sunni shrines and buildings in Mosul
- Study: Violent radicalism in UK isn't associated with poverty
- CONFIRMED: the Shrine of Jonah/Mosque of Yunus (Nineveh, Mosul, Iraq) has been destroyed
- Plagiarism scandals galore … but no consequences?
- Stephen Cohen was once considered a top Russia historian. Now he publishes odd defenses of Vladimir Putin.
- Historian who calls bull&%$@ on July 4th parade causes controversy
- This is what motivated history students in high school and middle school can do!
- Obama to award National Humanities Medals to 3 historians