The initiative covers only four of the five areas where Allied forces landed on 6th June 1944, omitting 'Sword' beach, where almost 700 British troops were killed or wounded.

The new campaign was launched earlier this month by six tourist boards along the Normandy coast. They have joined up to create an area they are promoting with the slogan of the landings’ “secteur mythique” (mythical sector). This stretches from Utah in the west, across all the other beaches where troops came ashore but stops short of Sword, at the eastern end.

It also excludes a part of the adjacent Juno beach, where Canadians soldiers invaded, as well as drop zones further inland where airborne troops landed by parachute or glider, including the area around Pegasus Bridge....