Tupperware Parties: Suburban Women's Plastic Path to EmpowermentBreaking News
tags: economic history, 1960s, 1950s, womens history, suburban history
If you peeked into a suburban living room in the 1950s, you might see a group of women in funny hats playing party games, tossing lightweight plastic bowls back and forth and chatting about their lives as they passed around an order form for Tupperware.
Well stocked with punch and cookies, the daytime parties were well mannered affairs. But Tupperware parties were more than they might seem. Although they engaged in lighthearted socializing at living rooms, Tupperware party organizers were running thriving, woman-owned businesses. And the women who participated in them weren’t just stocking their homes: they were experimenting with cutting-edge technology that helped food stay fresh for longer. During the 1950s and 1960s, thousands of women started their own home businesses selling Tupperware, breaking gender stereotypes even as they reinforced them.
The Tupperware Home Parties of the 1950s and 1960s were the only way to purchase a line of polyethylene plastic storage containers that were the brainchild of Earl Tupper, a Massachusetts businessman who figured out a way to turn an industrial byproduct into an improvement on plastic he called Poly-T. Tupper introduced Tupperware after World War II. But at first, nobody understood what they were or how to use them. It would take an ambitious woman—and an army of amateur salespeople—to sell the innovative containers to America.
comments powered by Disqus
- USA Today Publishes New Articles As Part Of Series, "1619: Searching for Answers"
- Washington doesn't have a Latino history museum. These people are hoping to change that
- A history of key United Auto Workers strikes against GM
- Fact-checking Andrew Yang on history of universal basic income
- Hobby Lobby Will Return Biblical Antiquities Allegedly Stolen by Oxford Professor
- Historians Allison Horrocks and Mary Mahoney bring history to life in podcast
- Modern art historian, US museum director and clergyman EA Carmean, Jr has died, age 74
- Historian Andrew David Teaching Impeachment during an Impeachment Inquiry
- Historian Brad Simpson Says He's Never Read a Letter As Unhinged As Trump's To Erdogan
- Academic Twitter's Gender Imbalance