You Mean A Woman Can Open It?





In a politically correct age, they seem like outrageous anachronisms.

And there is no doubt these adverts - many taken from the first half of the last century - reveal just how much women used to be caricatured as downtrodden housewives or hair-brained office girls.

Now, a new book [actually: a reissue of an old book] - You Mean A Woman Can Open It?: The Woman's Place In The Classic Age Of Advertising - brings together images which would surely cause a howl of protest if they were released today.

[Click on the SOURCE link to see a sampling of the ads.]


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