Lego celebrated its 50th anniversary by featuring in the logo on internet search engine Google. The brick design was patented by the Danish toy manufacturer on January 28th, 1958. The concept was started in the 1930s by carpenter Ole Kirk Christiansen who began working on wooden toys. His son, Godtfred Kirk Christiansen, became manager at Lego in 1940 rather than studying in Germany after Denmark was occupied. He took over the brand after his father passed away in the year Lego was patented and his son, Kjeld Kirk Kristiansen, still runs the company. The name Lego originated from the Danish Leg Godt meaning ‘play well’.