Bloggers say Air Force new slogan has Nazi odor
The Air Force's new slogan, "Above All," sounds pretty cool -- until your translate it into German, that is. Then it gets downright creepy. Like, Hitler creepy.
A few weeks back, the Air Force rolled out an $81 million marketing campaign, to convince average folks and lawmakers that it was still relevant in today's fights. At the center of the effort -- which including television commercials, print ads, and online come-ons -- was this "Above All" motto.
"Above All... The new slogan is admittedly a bold one," said Col. Michael Caldwell, deputy director of Air Force public affairs, "but so are Airmen."
So far, so good, right? Then a few of those peskybloggerstranslated "Above All" into German. Turns out its "Über Alles." Which is a wee bit problematic. Since "Deutschland Über Alles" was Nazi Germany's national anthem. Oops.
But don't feel too bad, Col. Caldwell. Because "California Über Alles" is one of the great punk rock songs of all time.
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