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Shelby Steele: The Obama Bargain

[Mr. Steele, a research fellow at Stanford University's Hoover Institution and the author of "A Bound Man: Why We Are Excited About Obama and Why He Can't Win" (Free Press, 2007).]

Geraldine Ferraro may have had sinister motives when she said that Barack Obama would not be "in his position" as a frontrunner but for his race. Possibly she was acting as Hillary Clinton's surrogate. Or maybe she was simply befuddled by this new reality -- in which blackness could constitute a political advantage.

But whatever her motives, she was right: "If Obama was a white man, he would not be in this position." Barack Obama is, of course, a very talented politician with a first-rate political organization at his back. But it does not detract from his merit to say that his race is also a large part of his prominence. And it is undeniable that something extremely powerful in the body politic, a force quite apart from the man himself, has pulled Obama forward. This force is about race and nothing else....

How to turn one's blackness to advantage?

The answer is that one "bargains." Bargaining is a mask that blacks can wear in the American mainstream, one that enables them to put whites at their ease. This mask diffuses the anxiety that goes along with being white in a multiracial society. Bargainers make the subliminal promise to whites not to shame them with America's history of racism, on the condition that they will not hold the bargainer's race against him. And whites love this bargain -- and feel affection for the bargainer -- because it gives them racial innocence in a society where whites live under constant threat of being stigmatized as racist. So the bargainer presents himself as an opportunity for whites to experience racial innocence.

This is how Mr. Obama has turned his blackness into his great political advantage, and also into a kind of personal charisma. Bargainers are conduits of white innocence, and they are as popular as the need for white innocence is strong. Mr. Obama's extraordinary dash to the forefront of American politics is less a measure of the man than of the hunger in white America for racial innocence.

His actual policy positions are little more than Democratic Party boilerplate and hardly a tick different from Hillary's positions. He espouses no galvanizing political idea. He is unable to say what he means by "change" or "hope" or "the future." And he has failed to say how he would actually be a "unifier." By the evidence of his slight political record (130 "present" votes in the Illinois state legislature, little achievement in the U.S. Senate) Barack Obama stacks up as something of a mediocrity. None of this matters much.

Race helps Mr. Obama in another way -- it lifts his political campaign to the level of allegory, making it the stuff of a far higher drama than budget deficits and education reform. His dark skin, with its powerful evocations of America's tortured racial past, frames the political contest as a morality play. Will his victory mean America's redemption from its racist past? Will his defeat show an America morally unevolved? Is his campaign a story of black overcoming, an echo of the civil rights movement? Or is it a passing-of-the-torch story, of one generation displacing another?

Because he is black, there is a sense that profound questions stand to be resolved in the unfolding of his political destiny. And, as the Clintons have discovered, it is hard in the real world to run against a candidate of destiny. For many Americans -- black and white -- Barack Obama is simply too good (and too rare) an opportunity to pass up. For whites, here is the opportunity to document their deliverance from the shames of their forbearers. And for blacks, here is the chance to document the end of inferiority. So the Clintons have found themselves running more against America's very highest possibilities than against a man. And the press, normally happy to dispel every political pretension, has all but quivered before Mr. Obama. They, too, have feared being on the wrong side of destiny.

And yet, in the end, Barack Obama's candidacy is not qualitatively different from Al Sharpton's or Jesse Jackson's. Like these more irascible of his forbearers, Mr. Obama's run at the presidency is based more on the manipulation of white guilt than on substance. Messrs. Sharpton and Jackson were "challengers," not bargainers. They intimidated whites and demanded, in the name of historical justice, that they be brought forward. Mr. Obama flatters whites, grants them racial innocence, and hopes to ascend on the back of their gratitude. Two sides of the same coin.

But bargainers have an Achilles heel. They succeed as conduits of white innocence only as long as they are largely invisible as complex human beings. They hope to become icons that can be identified with rather than seen, and their individual complexity gets in the way of this. So bargainers are always laboring to stay invisible. (We don't know the real politics or convictions of Tiger Woods or Michael Jordan or Oprah Winfrey, bargainers all.) Mr. Obama has said of himself, "I serve as a blank screen on which people of vastly different political stripes project their own views . . ." And so, human visibility is Mr. Obama's Achilles heel. If we see the real man, his contradictions and bents of character, he will be ruined as an icon, as a "blank screen."

Thus, nothing could be more dangerous to Mr. Obama's political aspirations than the revelation that he, the son of a white woman, sat Sunday after Sunday -- for 20 years -- in an Afrocentric, black nationalist church in which his own mother, not to mention other whites, could never feel comfortable. His pastor, Rev. Jeremiah Wright, is a challenger who goes far past Al Sharpton and Jesse Jackson in his anti-American outrage ("God damn America")....

Read entire article at WSJ