More than 18 publishers have expressed interest in a book that former Obama campaign manager David Plouffe is writing in an unusual dual appeal to political and business audiences.

Obama wrote “The Audacity of Hope,” and Plouffe’s book is tentatively titled “The Audacity to Win.”

The Obama campaign was a billion-dollar business, and Plouffe plans to write about the use of technology, grassroots organizing, crisis management, use of the Web, public relations and personnel.

Plouffe, who has not yet written the book, plans to meet with publishers in coming weeks. The book will likely be published in the fall of 2009.