Romeo and Juliet's Adult Boutique is due to open in the centre of Stratford-upon-Avon, Warwickshire, on Friday after it was given planning permission.

Mayor Jenny Fradgley said: "It can't be good for the image Stratford is trying to promote for itself."

But the shop owner Katie Gilbert said the Bard's plays had many sexual references and "he would be proud".

Ms Fradgley feels the shop could lower the tone and was not in line with the World Class Stratford initiative which aimed to transform the town.