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I see your point....but it would nice it that belief could be translated into t-shirts for true heroes who rebelled against oppression such as Thoreau.
Well, this is an old problem, I have already talked about it shortly here:
http://friendofreason.blogspot.com/2004_05_01_friendofreason_archive.html#108535126806760478
But to sumarize it:
Since there is not much knowledge about Che Guevara amongst those that wear his shirts, there is not much harm done by wearing them. They are ignorant and blind to the fact that he was a supporter of communism, but rather believe him to be a rebel against a government that is suppresive.
Maybe it is dangerous to forget about Che Guevara's true past, but it is certainly a problem of lower importance, since evasion of history is already thus far as eliminating the dangerous treads about Guevara.