Daniel Walker Howe, Charles Sellers, C. Vann Woodward: Was there or wasn't there a market revolution in 19th century America?
Howe’s book is the most recent installment in the prestigious Oxford History of the United States. This would not be worth mentioning except that the book that was initially commissioned to cover this period, Charles Sellers’s “The Market Revolution: Jacksonian America, 1815-1846,” was rejected by the series editor, the late, distinguished historian C. Vann Woodward, and it is Sellers against whom Howe argues, if with a kind of gentlemanly diffidence. (Oxford did publish Sellers’s book, in 1991, just not as part of the series.) Sellers, a historian at Berkeley, claimed that the greatest transformation of the first half of the nineteenth century—indeed, the defining event in American and even in world history—was no mere transformation but a revolution, from an agrarian to a capitalist society. “Establishing capitalist hegemony over economy, politics, and culture, the market revolution created ourselves and most of the world we know,” Sellers wrote.
Sellers’s energetic, brilliant, and strident book may not have reached readers outside the academy—perhaps Woodward anticipated this—but among scholars it enjoyed a huge influence, not least because “The Market Revolution” was published just after many of the nation’s best historians had written essays sounding urgent calls for synthesis in American historical writing. During the nineteen-sixties and seventies, historians had produced longer and longer monographs on smaller and smaller subjects. A decade in the life of a town. A year in the life of a family. Dazzling studies, many of them, but pieces of a puzzle that no one had been able to put together. “The great proliferation of historical writing has served not to illuminate the central themes of Western history but to obscure them,” Bernard Bailyn complained, in 1981, in his presidential address to the American Historical Association. There followed similar, heartfelt laments by Eric Foner (“History in Crisis”), Herbert G. Gutman (“The Missing Synthesis”), and Thomas Bender (“Making History Whole Again”). Sellers’s paradigm seemed to offer an answer; he had dumped all the pieces out of the box, and put them together, joining decades of meticulous empirical research about Western farmers, Eastern bankers, Southern slaves, artisans, immigrants, politicians, everyone....
Sellers’s was the thesis that launched a thousand dissertations; evidence of the market revolution seemed to be everywhere; it seemed to explain everything. In “The Market Revolution Ate My Homework,” a thoughtful essay published in Reviews in American History in 1997, the historian Daniel Feller observed that “a monograph that presupposes a market revolution will certainly discover one.” His caution went unheard.
So it is a rare and refreshing kind of heresy that Daniel Walker Howe, who studied briefly under Sellers at Berkeley in the nineteen-sixties, and who is best known for his 1979 book, “The Political Culture of the American Whigs,” refuses to use the term “market revolution” in his grand synthesis. (Signalling his quarrel with the other recent sweeping interpretation of this period, Sean Wilentz’s pro-Jackson “The Rise of American Democracy,” Howe dedicates his book to the memory of John Quincy Adams, Jackson’s political nemesis, and avoids using the phrase “Jacksonian America,” on the ground that “Jackson was a controversial figure and his political movement bitterly divided the American people.”) Howe has three objections to Sellers’s thesis. First, the market revolution, if it happened at all, happened earlier, in the eighteenth century. Second, it wasn’t the tragedy that Sellers makes it out to be, because “most American family farmers welcomed the chance to buy and sell in larger markets,” and they were right to, since selling their crops made their lives better. Stuff was cheaper: a mattress that cost fifty dollars in 1815 (which meant that almost no one owned one) cost five in 1848 (and everyone slept better). Finally, the revolution that really mattered was the “communications revolution”: the invention of the telegraph, the expansion of the postal system, improvements in printing technology, and the growth of the newspaper, magazine, and book-publishing industries.
Howe offered an early version of his critique of Sellers at a conference held in London in 1994, in which he demurred, “What if people really were benefitting in certain ways from the expansion of the market and its culture? What if they espoused middle-class tastes or evangelical religion or (even) Whig politics for rational and defensible reasons? What if the market was not an actor (as Sellers makes it) but a resource, an instrumentality, something created by human beings as a means to their ends?” Sellers summarized Howe’s argument as “Market delivers eager self-improvers from stifling Jacksonian barbarism” as against his own “Go-getter minority compels everybody else to play its competitive game of speedup and stretch-out or be run over.” Fair enough. “Where Howe’s assumptions suggest that I undervalue capitalism’s benefits and attractions,” Sellers continued, “my assumptions suggest that he underestimates its costs and coercions.” Again, fair enough. But Sellers attributed these “warring assumptions” not to different evidence, methods, theories, or strategies of analysis but to the two historians’ different values. Howe writes from “within the bourgeois middle-class culture,” Sellers scoffed, while his own (presumably more Waldenesque) life had taught him that “relations of capitalist production wrench a commodified humanity to relentless competitive effort and poison the more affective and altruistic relations of social reproduction that outweigh material accumulation for most human beings.” In other words, money talks, but it can’t buy you love....