political advertising

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• SOURCE: The New Republic
  9/8/2020
  

  The Anti-Democratic Origins of Voter Prediction (Review)

  A review of Jill Lepore's "If Then," which finds the roots of contemporary political messaging in a 1960s company's pioneering efforts to apply computer modeling to voter behavior. 

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• SOURCE: New York Times
  8/22/2020
  

  A Glimmer of Hope for Trump? How Bush Mounted a Comeback in 1988

  It will surprise no one if Trump pursues the sort of negative race-baiting campaign that George H.W. Bush used to rally after trailing Michael Dukakis in the summer. What remains to be seen will be if Trump can convincingly portray Biden as a greater danger to the public. 

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• SOURCE: The New Yorker
  7/27/2020
  

  How the Simulmatics Corporation Invented the Future

  by Jill Lepore

  Modern political campaigning can trace its origins to the desperation of the Democratic Party to target voters outside of its traditional stronghold in the South by targeting precise segments of the national electorate.

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• SOURCE: The Atlantic
  6/30/2020
  

  Leave Lincoln Out of It

  Andrew Ferguson argues that the Lincoln Project's anti-Trump ads follow Abe Lincoln's lead in one respect: they echo the young Lincoln's talent for partisan attacks and inflammatory rhetoric. They inflame and agitate, but don't persuade. 

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• 5/17/2020
  

  Morning or Mourning in America? Political Advertising and the Politics of Emotion

  by Wendy Melillo

  The Lincoln Project's recent "Mourning in America" ad seeks to connect Donald Trump to deep misery in America. The history of political advertising suggests it's likely to work.