Originally published 03/25/2013
Lots of people know about how Coca-Cola used to contain cocaine or how Pepsi was the hip drink in the 1960s. Few realize that Coke marketed assiduously to whites, while Pepsi hired a "negro markets" department. Put more bluntly, Coke was made for white people. Pepsi was made for black people. Over the course of the decades and the seemingly limitless growth of the soft drink industry, the companies have expanded their marketing departments and launched myriad campaigns to discourage the idea that either appealed to a specific race. And now, in 2012 as Mayor Bloomberg plays tough against continued opposition to his ban on soft drinks, the complicated racial dynamics of the industry are exposed once again, as the NAACP works to reverse the ban, thanks, in part, to donations from Coca-Cola....
- Nelson Mandela Dead: Icon of Anti-Apartheid Movement Dies at 95
- George H.W. Bush Given Lyndon B. Johnson Foundation Award
- Bruce Springsteen's 'Born To Run' manuscript could fetch $100,000 at NY auction
- Hospital Donates Records of Jacqueline Kennedy Onassis to JFK Library
- Australia’s Eureka Flag Finds a New Patch