Originally published 01/10/2013
Crane at the Port of Long Beach in Long Beach, California. Credit: Wiki Commons.Last month, union activists across the country celebrated what they saw as the latest opportunity to kickstart the moribund labor movement: a strike at Walmart on Black Friday. Retail workers, or as Walmart calls them, "associates," across the country were to walk out on the greatest shopping day of the year. The walkout was to signal the national unity of retail workers and strike a blow that would stagger the giant from Bentonville. At the same time, it would galvanize liberal consumers who would support the walk-out by their refusal to shop. Bringing together consumers and workers, they believed, would force America's largest retailer to the negotiating table.It failed.Walkouts were erratic. Shoppers, most of whom were hard-pressed workers themselves, thought more about the presents under the tree than the picket lines, if there were any. It turns out, as one might expect, that coordinating a walkout at thousands of locations across the country was hard, even in this age of social media.