David Greenberg: Why Blogging Is Hard Work

David Greenberg, in the NYT (5-15-05):

"YOU should have a blog."

Apparently I push my opinions on my friends rather aggressively, because I often hear this remark.

Last week, I had my chance. My wife and I agreed to be "guest bloggers" - the online equivalent of what David Brenner used to do for Johnny Carson - for Dan Drezner, a political scientist at the University of Chicago, who runs a popular libertarian-conservative blog, DanielDrezner.com.

How hard could blogging be? You roll out of bed, turn on your computer, scan the headlines, think up some clever analysis while brushing your teeth, type it onto your site and you're off.

But as I discovered, blogging is no longer for amateurs or the faint of heart. Blogging - if it's done well - has evolved into an all-consuming art.

Last Sunday, after a cup of coffee, I made my first offering, a smart critique, I thought, of an article about liberal politics in The New York Review of Books by Thomas Frank, the author of "What's the Matter With Kansas?"

I checked back a while later. There were, I think, three responses. Later, another post generated eight replies. Another, two. A couple got zero.

I checked the responses to Dan's posts. He seemed to average about 50. Sure, my wife, Suzanne, had been blogging for weeks on her own site, democracyarsenal.org, but still how was she getting 12, 19, even 34 replies?

I started to worry. It wasn't just my ego. I didn't want to send Dan's robust traffic numbers into a downward plunge.

As I thought about what else to opine about, I started to see that blogging wasn't as easy as it looked. Who were these people, blogging on other sites, who so confidently tossed about obscure minutiae relating to North Korea's nuclear program or President Bush's proposed revisions to Social Security benefits? Where did they find the time? (To say nothing of the readers.)

Serious bloggers, I realized, aggressively report a pet issue, updating their sites throughout the day. They scavenge the Internet for every shard of information on a hot topic, like John R. Bolton's chances of becoming ambassador to the United Nations or Tom DeLay's ethical troubles.

Since I wasn't going to make myself expert on these subjects anytime soon, I decided to write about what I knew, history.

On Tuesday, I posted a link to a piece I'd written for the online magazine Slate, faulting President Bush for his remarks criticizing the 1945 Yalta agreement, in which he said that Europe was unjustly carved up by Roosevelt, Churchill and Stalin.

This time I got a lot of responses - abusive ones. Sample: "Anyone who thinks its 'ugly' to point out what was done to millions of people at Yalta is a moral cretin."

I posted again to clarify my point - that the Yalta agreement wasn't what consigned Eastern Europe to Soviet oppression. But I wasn't looking forward to the next fusillade of invective.

I did have sympathy for the audience. They expected their usual diet of conservative commentary. Instead, they got a liberal foreign policy expert (Suzanne) and a liberal historian linking to Arts & Letters Daily (aldaily.com) and the History News Network (hnn.us)....