You Know You're Sick [audio 6 minutes 30 seconds]

The placebo effect can be effective even with crazy remedies like surgery to place goat testicles in male subjects to cure impotence. This is not a medieval remedy, but one from the history of the United States of America in the 20th Century. John Romulus Brinkley not only specialized in this operation, but reached every day Americans with his radio station giving medical "advice".