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Stephanie Coontz: Why 'Mad Men' is TV's Most Feminist Show

[Stephanie Coontz teaches family history at the Evergreen State College. Her next book, "A Strange Stirring: The Feminine Mystique and American Women at the Dawn of the 1960s," will be published in January.]

Historians are notorious for savaging historical fiction. We're quick to complain that writers project modern values onto their characters, get the surroundings wrong, cover up the seamy side of an era or exaggerate its evils -- and usually, we're right. But AMC's hit show "Mad Men," which ends its fourth season next Sunday, is a stunning exception. Every historian I know loves the show; it is, quite simply, one of the most historically accurate television series ever produced. And despite the rampant chauvinism of virtually all its male characters (and some of its female ones), it is also one of the most sympathetic to women.

"Mad Men's" authentic portrait of women's lives in the early 1960s makes it hard for some women to watch. Over the course of its first three seasons, I interviewed almost 200 women from the same era for a new book on the Greatest Generation's wives and daughters. Many had suffered from the same numbness that plagued Betty Draper in the first season. They had seen psychiatrists who were as unhelpful and patronizing as the one Don Draper hired for his wife, or they had been married to men who displayed a sense of male entitlement similar to Don's. Those who had worked, whether before or after marriage, had experienced the same discrimination and sexual harassment as the female employees at the show's ad agency.

Yet to my surprise, most of these women refused to watch "Mad Men." Not because they found its portrayal of male-female relations unrealistic -- in fact, many recounted treatment in real life that was even more dramatic and horrifying than that on the show. It was precisely because "Mad Men" portrayed the sexism of that era so unflinchingly, they told me, that they could not bear to watch....

In those days there wasn't even a term for sexual harassment, much less any law against it. In North Carolina, only a virgin or a married woman could bring rape charges, and many other states required two witnesses for a rape to be prosecuted. Everywhere, the concept of marital rape would have been laughed out of court. Like the characters in "Mad Men," real-life single women seeking birth control in the early 1960s had difficulty finding a doctor willing to prescribe it. (Indeed, in some states, not even married women were allowed access to birth control.) Most states still had "head and master" laws that gave husbands final say over family decisions, including those concerning joint property....
Read entire article at WaPo