Controversial anti-gun ad explains each gun's bloody history

A publicity stunt where prospective gun-buyers are told about the graphic history of each weapon has enraged US conservatives.

The hidden camera video shows the reactions of customers at a fake gun store set up in New York City, where state laws would usually prevent such a store from opening.

'The Gun Shop' has every kind of weapon an enthusiast could want, from simple revolvers to assault rifles - but there's a catch.

Each gun has a brutal history, explained on its tag and by the 'salesman' in the video, who is a paid actor. ...