2/6/19
A World War I Documentary Becomes ‘Event Cinema’
Breaking Newstags: World War I, movies, popular history, Cinema
Innovative filmmaking, strong reviews and a strategic ground campaign in theaters has helped a documentary film about World War I win some box-office glory among big-budget blockbusters and Oscars contenders.
“They Shall Not Grow Old” was made with archival film footage, which director Peter Jackson (“The Lord of the Rings”) restored, colorized and transformed with 3-D techniques. It hit theaters in stages, beginning in December with a series of one-night showings around North America, a release method more common for live operas, concert films and rereleased classics like “The Wizard of Oz.”
By the third of those weekday showings, in January, the R-rated “They Shall Not Grow Old” had grossed $8.3 million, breaking the box-office record for such “event cinema” releases.
“We got many, not a few, emails from prospective customers who wanted to get in but the movie was sold out. We just don’t hear from audience members like that,” says Jeff Goldstein, president of domestic distribution for Warner Bros. Pictures.
comments powered by Disqus
News
- What Happens When SCOTUS is This Unpopular?
- Eve Babitz's Archive Reveals the Person Behind the Persona
- Making a Uranium Ghost Town
- Choosing History—A Rejoinder to William Baude on The Use of History at SCOTUS
- Alexandria, VA Freedom House Museum Reopens, Making Key Site of Slave Trade a Center for Black History
- Primary Source: Winning World War 1 By Fighting Waste at the Grocery Counter
- The Presidential Records Act Explains How the FBI Knew What to Search For at Mar-a-Lago
- Theocracy Now! The Forgotten Influence of L. Brent Bozell on the Right
- Janice Longone, Chronicler of American Food Traditions
- Revisiting Lady Rochford and Her Alleged Betrayal of Anne Boleyn