Do Last-Minute Charges Before an Election Work?
Evidence against candidate Polk in 1844 rested on the eyewitness testimony of Baron Roorback, who had seen slaves in Tennessee branded with Polk's initials- J.K.P. The false allegation did not stop the election of the Democratic presidential candidate. But it did provide us with the term--a Roorback--to describe a personal slander during a campaign.
While the Roorback story was false, it did focus attention on a truth--Polk did own, but did not apparently brand, slaves. This fact might have had more resonance for some anti-slavery voters in the North had not the Whig candidate that year, Henry Clay also owned slaves.
The evidence against Garfield rested on his letter to Mr. H. L. Mory supporting the importation of Chinese labor--a "hot button" issue in California. Garfield recovered, in part, because his opponents released the letter too early. Republicans had ten days to mount a limited counterattack, disputing the signature of Garfield. They also pointed out that Mr. Mory in 1880, like Mr. Roorback in 1844, did not exist. Copies of "proof" were rushed to the West Coast to counterattack the alleged 100,000 copies of Morey letter distributed by the Democrats.
On Election Day Garfield won and historians would view the incident as an electoral wash. Although Garfield lost California, he may have benefited from a sympathy backlash from the smear.
Unlike the evidence against Polk and Garfield, the facts against candidate George W. Bush in 2000 were real, although dated. His earlier admission of alcohol abuse helped lessen the damage of the revelation, proving that in politics as in medicine, inoculation can work. But many in his campaign still believe that the incident lowered Republican turnout.
Although the charges raised last week against Schwarzenegger appear more politically serious than the information of Bush's D.U.I., there are three similarities in the response strategy of each candidate.
Schwarzenegger's strategy in 2003 has been: 1)Attack the source of the allegations (Los Angeles Times), 2)Attack the timing of the allegation ("released so soon before the vote"), and 3)Point out the number and/or age of allegations ("so few times and/or so long ago"). The California candidate also added two new twists to the standard counterattack strategy: Get a credible defender (his wife), and make a public apology. These actions and a 20 percent lead in the polls should save the Terminator from being terminated Tuesday in the California recall election
Garfield's response strategy was delayed by the fact that he tried to sort
through his correspondence to see if perhaps the letter was genuine. His pause
to check authenticity was noteworthy to historians but frustrating to his campaign
managers who understood the need for what now would be called "rapid response."
After he become president the issue weighed on his mind to the extent of hiring
an investigator. The subsequent report proving the fraud came after the president's
unexpected death.
The pattern of last minute charges--be they false or true--raise questions about
the operation of elections in America. Are these allegations reflective of important
issues of policy or trust, or are they just a smokescreen for unnecessary attacks
by losing candidates? Maybe we should consider the action by other nations--a
ban on political ads during the last three days before an election. Its helps
stop last minute charges that cannot be rebuked, and it promotes a quieter environment
for the voters to consider the important choices.