Bill McKibben: Make money, get happy? No more.
1."We can do it if we believe it": FDR, LBJ, and the invention of growth it was the great economist John Maynard Keynes who pointed out that until very recently,"there was no very great change in the standard of life of the average man living in the civilized centers of the earth." At the utmost, Keynes calculated, the standard of living roughly doubled between 2000 B.C. and the dawn of the 18th century—four millennia during which we basically didn't learn to do much of anything new. Before history began, we had already figured out fire, language, cattle, the wheel, the plow, the sail, the pot. We had banks and governments and mathematics and religion.
And then, something new finally did happen. In 1712, a British inventor named Thomas Newcomen created the first practical steam engine. Over the centuries that followed, fossil fuels helped create everything we consider normal and obvious about the modern world, from electricity to steel to fertilizer; now, a 100 percent jump in the standard of living could suddenly be accomplished in a few decades, not a few millennia.
In some ways, the invention of the idea of economic growth was almost as significant as the invention of fossil-fuel power. But it took a little longer to take hold. During the Depression, even FDR routinely spoke of America's economy as mature, with no further expansion anticipated. Then came World War II and the postwar boom—by the time Lyndon Johnson moved into the White House in 1963, he said things like:"I'm sick of all the people who talk about the things we can't do. Hell, we're the richest country in the world, the most powerful. We can do it all.... We can do it if we believe it." He wasn't alone in thinking this way. From Moscow, Nikita Khrushchev thundered,"Growth of industrial and agricultural production is the battering ram with which we shall smash the capitalist system."
Yet the bad news was already apparent, if you cared to look. Burning rivers and smoggy cities demonstrated the dark side of industrial expansion. In 1972, a trio of mit researchers released a series of computer forecasts they called"limits to growth," which showed that unbridled expansion would eventually deplete our resource base. A year later the British economist E.F. Schumacher wrote the best-selling Small Is Beautiful. (Soon after, when Schumacher came to the United States on a speaking tour, Jimmy Carter actually received him at the White House—imagine the current president making time for any economist.) By 1979, the sociologist Amitai Etzioni reported to President Carter that only 30 percent of Americans were"pro-growth," 31 percent were"anti-growth," and 39 percent were"highly uncertain."...