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Eric Alterman: The Bell Curveball (About Charles Murray)

Perhaps the most successful publishing foray into the world of ideas by a combination of right-wing funders and their compatriot intellectuals is the amazing public relations achievement undertaken on behalf of the work of the formerly obscure Charles Murray. How many 800-plus-page nonfiction books featuring over a hundred pages of graphs and source materials have managed to sell upwards of 300,000 copies in hardcover in recent years? How many have inspired Vanity Fair-type celebrity coverage in virtually all major news magazines, as well as a special issue of The New Republic, which featured no fewer than seventeen responses? How many authors of such books have been featured in major Hollywood films, carried by characters wishing to demonstrate intellectual toughness? [1] The answer to all of the above is precisely one: Murray's The Bell Curve. [2] Back in 1982, however, Charles Murray, was still a "nobody" in the words of William Hammett, president of the Manhattan Institute, and about to be Murray's chief patron. Murray's ascendancy would never have been possible without the patient, far-sighted investments in his work by a conservative network of funders and foundations, including the reclusive billionaire, Richard Mellon Scaife, the Olin Foundation, the Manhattan Institute, the American Enterprise Institute, and, perhaps most significantly, Milwaukee's Lynde and Harry Bradley Foundation. They not only supported Murray when he needed time to research and write his books, they funded elaborate publicity campaigns to ensure that Murray's argument would dominate media discourse.

The story of Charles Murray's rise in just one decade from being a public nobody to being America's best known and perhaps most influential public intellectual is an odd but instructive tale with regard to just how easily conservatives can manipulate the SCLM, and legitimate views once considered unspeakable in polite society. As a writer, Murray displayed an uncanny ability to offer what appeared to be a reasonable and scholarly-sounding voice to opinions and arguments that had hitherto been considered beyond the pale of respectability. Indeed, he has been quite self-conscious regarding this purpose as evidenced by the fact that in his book proposal for Losing Ground, he explained to potential publishers that his work would be welcomed by people who secretly believed themselves to be racists. "Why can a publisher sell it?" he asked. "Because a huge number of well-meaning whites fear that they are closet racists, and this book tells them they are not. It's going to make them feel better about things they already think but do not know how to say." [3]

Trained as a Ph.D. in political science but without any formal credentials in economics or psychometrics -- the two fields in which his work managed to incite national debates -- Murray's work has met with little but vituperation and disgust among those experts competent to judge its scientific merits. Yet owing to a series of brilliant and extremely well funded marketing strategies, and an unarguable genius for locating the g-spot of the political/intellectual marketplace, Murray somehow managed to transform public debate on issues where he lacked what most in the field would consider basic professional competence.

Back when Murray was still in Iowa, he became friends with a well-connected Reagan Administration official named Michael Horowitz. Horowitz secured an invitation for Murray to speak at a lunch sponsored by the Manhattan Institute, convincing William Hammett that he had discovered a star. Meanwhile, Murray sent a copy of an article he wrote for the Olin Foundation-funded neoconservative journal The Public Interest, co-founded and edited by Irving Kristol. Kristol called Michael Joyce, whom he had helped hire to run the Olin Foundation, and explained that Murray wanted to turn his article into a book but needed money to do so, as no commercial publisher would pay a living wage for a wonky right-wing study of welfare policy by a nobody from Iowa. A series of quick phone calls resulted in a $125,000 grant from three conservative foundations.[4]....
Read entire article at Altercation (blog)