Jill Lepore: The day the newspaper died
The newspaper is dead. You can read all about it online, blog by blog, where the digital gloom over the death of an industry often veils, if thinly, a pallid glee. The Newspaper Death Watch, a Web site, even has a column titled “R.I.P.” Or, hold on, maybe the newspaper isn’t quite dead yet. At its funeral, wild-eyed mourners spy signs of life. The newspaper stirs!
The last time the American newspaper business got this gothic was 1765, just after the first gothic novel, Horace Walpole’s “The Castle of Otranto,” was published, in London, and, in an unrelated development, Parliament decided to levy on the colonies a new tax, requiring government-issued stamps on pages of printed paper—everything from indenture agreements to bills of credit to playing cards. The tax hit printers hard, at a time when printers were also the editors of newspapers, and sometimes their chief writers, too. The Stamp Act—the “fatal Black-Act,” one printer called it—was set to go into effect on November 1, 1765. Beginning that day, printers were to affix stamps to their pages and to pay tax collectors a halfpenny for every half sheet—amounting, ordinarily, to a penny for every copy of every issue of every newspaper—and a two-shilling tax on every advertisement. Printers insisted that they could not bear this cost. It would spell the death of the newspaper.
On October 10, 1765, an Annapolis printer changed his newspaper’s title to the Maryland Gazette, Expiring. Its motto: “In uncertain Hopes of a Resurrection to Life again.” Later that month, the printer of the Pennsylvania Journal replaced his newspaper’s masthead with a death’s-head and framed his front page with a thick black border in the shape of a gravestone. “Adieu, Adieu,” the Journalwhispered. On October 31st, the New-Hampshire Gazette appeared with black mourning borders and, in a column on page 1, lamented its own demise: “I must Die!” The Connecticut Courant quoted the book of Samuel: “Tell it not in Gath! publish it not in Askalon!” The newspaper is dead!
Or, then as now, not quite dead yet. “Before I make my Exit,” the New-Hampshire Gazette told its readers, “I will recount over some of the many good Deeds I have done, and how useful I have been, and still may be, provided my Life should be spar’d; or I might hereafter revive again.” The list of deeds ran to three columns. Nothing good in the world had ever happened but that a printer set it in type. “Without this Art of communicating to the Public, how dull and melancholy must all the intelligent Part of Mankind appear?” But, besides the settling over the land of a pall of dullness and melancholy, what else happens when a newspaper dies? In one allegory published during the Stamp Act crisis, a tearful LIBERTY cries to her dying brother, GAZETTE, “Unless thou revivest quickly, I shall also perish with thee! In our Lives we were not divided; in our Deaths we shall not be separated!”...
Read entire article at New Yorker
The last time the American newspaper business got this gothic was 1765, just after the first gothic novel, Horace Walpole’s “The Castle of Otranto,” was published, in London, and, in an unrelated development, Parliament decided to levy on the colonies a new tax, requiring government-issued stamps on pages of printed paper—everything from indenture agreements to bills of credit to playing cards. The tax hit printers hard, at a time when printers were also the editors of newspapers, and sometimes their chief writers, too. The Stamp Act—the “fatal Black-Act,” one printer called it—was set to go into effect on November 1, 1765. Beginning that day, printers were to affix stamps to their pages and to pay tax collectors a halfpenny for every half sheet—amounting, ordinarily, to a penny for every copy of every issue of every newspaper—and a two-shilling tax on every advertisement. Printers insisted that they could not bear this cost. It would spell the death of the newspaper.
On October 10, 1765, an Annapolis printer changed his newspaper’s title to the Maryland Gazette, Expiring. Its motto: “In uncertain Hopes of a Resurrection to Life again.” Later that month, the printer of the Pennsylvania Journal replaced his newspaper’s masthead with a death’s-head and framed his front page with a thick black border in the shape of a gravestone. “Adieu, Adieu,” the Journalwhispered. On October 31st, the New-Hampshire Gazette appeared with black mourning borders and, in a column on page 1, lamented its own demise: “I must Die!” The Connecticut Courant quoted the book of Samuel: “Tell it not in Gath! publish it not in Askalon!” The newspaper is dead!
Or, then as now, not quite dead yet. “Before I make my Exit,” the New-Hampshire Gazette told its readers, “I will recount over some of the many good Deeds I have done, and how useful I have been, and still may be, provided my Life should be spar’d; or I might hereafter revive again.” The list of deeds ran to three columns. Nothing good in the world had ever happened but that a printer set it in type. “Without this Art of communicating to the Public, how dull and melancholy must all the intelligent Part of Mankind appear?” But, besides the settling over the land of a pall of dullness and melancholy, what else happens when a newspaper dies? In one allegory published during the Stamp Act crisis, a tearful LIBERTY cries to her dying brother, GAZETTE, “Unless thou revivest quickly, I shall also perish with thee! In our Lives we were not divided; in our Deaths we shall not be separated!”...