Rick Perlstein: 1980s Democrats Were Never Really All that Liberal--And Clinton in '92 Was Not All that Centrist
Rick Perlstein, in Boston Review (July 2004):
...Dissenters who do call for a bolder Democratic Party—one thinks of Robert Borosage of the Campaign for America’s Future—are sometimes dismissed as throwbacks to the ’60s. Well, I can’t be dismissed as a throwback. The ’60s ended when I was less than three months old. The traumas that shaped the world view of a Teixeira, a Greenberg, a Judis were the post-’60s backfirings of left-of-center boldness. The same goes for Al From, whose formative political experience, he has told me, was McGovern’s loss in 1972. The traumas of my own political generation, conversely, were the backfirings of left-of-center timidity.
Which may be why, when I read these writers’ stories about the history of the past 25 years, I don’t know what they’re talking about.
When Al From sent out the memo to potential members announcing the formation of the Democratic Leadership Council in 1985 he blamed the Democrats’ decline on “consistent pursuit of wrongheaded, losing strategies” such as Walter Mondale’s “making blatant appeals to liberal and minority interest groups in the hopes of building a winning coalition where a majority, under normal circumstances, simply does not exist.” As a historian, I looked up the record. And what I learned was that Walter Mondale’s grand strategy for his general election campaign was a promise to cut the deficit by two thirds in his first term through $92 billion of spending cuts and a tax hike. He also promised $30 billion in spending to restore some of Ronald Reagan’s cuts in social services—the money coming from other cuts elsewhere.9
Now I’m not sure what kind of strategy it would have taken to beat Ronald Reagan’s “Morning in America” in 1984. But deficit reduction surely was not it. Deficit reduction was also not a direct appeal to liberal and minority interest groups.
Cut to 1988 and the Dukakis campaign, the inspiration for the famous 1989 DLC monograph by William Galston and Elaine Kamarck The Politics of Evasion: Democrats and the Presidency, which argued that the Democrats had degenerated into “liberal fundamentalism.” But the closer I studied the actual content of that campaign, the more I trusted the assessment of Sidney Blumenthal in his book on the 1988 election, Pledging Allegiance: “Dukakis’s very inability to offer any definition of liberalism was taken as perhaps his most encouraging trait” by Democrats that year, he writes. “It was seen as an enormous shrewdness, a form of wisdom. Dukakis’s politics of lowered expectations, his career of slashing budgets and tax cuts, made him seem a new kind of Democrat, a man of his time.”10 Thus, under the slogan “This election is not about ideology, it’s about competence,” did Dukakis, incompetently, run. I’ll buy anyone a steak dinner who can, without a trip online or to the library, come up with a single “liberal fundamentalist” program that Dukakis advocated that year.11
And what about Bill Clinton in 1992? I once interviewed a liberal political activist who explained to me that the DLC loses every election but always manages to win the battle to interpret every election. It’s an exaggeration with more than a grain of truth. “Bill Clinton would not have been able to win the election if he had not run as a New Democrat, addressing the problems of cultural breakdown, the perceived practical failures of government, and public doubts about the welfare state,” the New Democrat historian and loyalist Kenneth Baer writes. As for cultural breakdown, any American who read a newspaper in 1992 knew that Bill Clinton had tried marijuana, violated the sanctity of his marriage vows, and dodged the draft. They voted for him anyway. And anyone who heard Bill Clinton speak during the 1992 general election season knows that a constant refrain was a promise of $50 billion a year in new investments in cities and $50 billion a year in new funding for education—and, what’s more, a first hundred days to rival FDR’s, culminating in the passage of a plan to deliver health care to every American. He also, of course, made noises about his toughness on crime, his commitment to beat down government bloat, his (vague) pledge to “end welfare as we know it.” He made rhetorical flourishes about issues like school choice. But the argument that DLC talking points won him the election cannot be sustained. It would also be wrong to argue that nobody-shoots-Santa-Claus-style liberalism did it. It was Ross Perot who won the election for Clinton, taking away many votes that ordinarily would have gone to Bush. Bush, with the economy as it was, had the lowest approval rating of any president seeking reelection in history. My little mutt Buster could have beaten George H.W. Bush in 1992.
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Revisionism might seem a knottier course as our story progresses. Wasn’t it Clinton’s turn to a paleoliberal plan for universal health care that slew the Democrats in the 1994 Congressional elections, his neoliberalism that allowed him to get, as the subtitle of Dick Morris’s memoir Behind the Oval Office puts it, “Reelected Against All Odds”?12
But isn’t it also logical to hypothesize that the Democrats lost Congress not for proposing health care, but for losing on health care?
A suggestive piece of evidence comes from Greenberg, who had his focus groups write imaginary postcards to President Bush and his Democratic opponent. The most poignant comes from a Florida swing voter, who wrote, plaintively: “Dear Democratic Nominee, What can you actually do better. What happened to the health care programs you promised us 8 years ago?”
The point is supported by an argument of the political scientist Martin Wattenberg, who has demonstrated that “registered nonvoters in 1994 were consistently more pro-Democratic than were voters on a variety of measures of partisanship.” This suggests that the real triumph of the Republicans in 1994 was not ginning up any kind of new national consensus on their issues, but in motivating their own core voters to create a temporary mirage of such a consensus. And thus, when the Republican congress tried to legislate, radically, based on this purblind “mandate,” the more massive electorate in the presidential year 1996, more reflective of the ideological predilections of registered voters as a whole, found the Republican Senate leader Bob Dole easy to reject. “Whereas the credit for Clinton’s comeback in 1996 is often given to the triangulation strategy designed by his pollster Dick Morris,” Wattenberg concludes, “these results suggest that another plausible factor was the increase in turnout from 1994 to 1996.”13
Let me clear the decks, and let me do it bluntly. There is a more elegant explanation for why the Democrats succeeded in every election of the 1990s but one. It is, simply, that the core Democratic message of economic populism appeals to people—despite, not because of, the Democrats’ retreat from that selfsame message. And that the old ’60s bugaboos no longer keep people from voting for Democrats because so many voters are too young to remember, or care....