Shades of '64 and '40
There is, however, one obvious exception to this pattern—the 1964 nomination of Barry Goldwater. Establishment Republicans struggled to come up with a candidate. New York governor Nelson Rockefeller seemed viable—until he divorced his first wife and married his mistress. (If Rockefeller"wanted to play Antony and Cleopatra," Al Landon scowled, he shouldn't have run for President.) The year featured periodic booms for Pennsylvania governor William Scranton, but the"Hamlet of Harrisburg" took months to make up his mind whether or not to seek the office. (When he finally decided to do so, in June 1964, he had almost no chance of victory.) Henry Cabot Lodge, II, at that point serving as U.S. ambassador to South Vietnam, had impeccable Establishment credentials and polled much better than any other Republican against LBJ—but had earned the ire of many GOP activists for his lackadaisical campaigning as Richard Nixon's 1960 running-mate.
The one person who might have unified the Establishment, Dwight Eisenhower, instead was maddeningly indecisive. In December 1963, he told the New York Times' Felix Belair that Lodge would be the party's best nominee. But a few days later, he backed off his statement, and suggested that he only meant Lodge should consider running. In the days before the critical California primary, Eisenhower gave a statement seeming to back Rocekfeller as leader of an anti-Goldwater coalition, only to reverse himself the next day, when he said he wouldn't be part of a movement to stop any particular candidacy. And after Rockefeller's defeat, Eisenhower first promised Scranton his support only to back out with a telephone call as Scranton was on his way to a TV studio to announce his candidacy.
The current GOP campaign, in many ways, recalls the 1964 experience: at various points, John McCain, Mitt Romney, Fred Thompson, and even Rudy Giuliani has seemed to be the Establishment choice. This indecision helped provide an opening to the clearly anti-Establishment Mike Huckabee and the continued presence of McCain after the Establishment abandoned him.
Yet there's a critical difference between 1964 and 2008. In 1964, two candidates fared consistently well in the march to the convention. Throughout the late winter and spring, Lodge led in every national poll, and either won or fared much better than expected in every primary until the penultimate one in Oregon, where an upset defeat killed his candidacy. Goldwater, meanwhile, gobbled up delegates at state caucuses or conventions, especially in the South and Mountain West.
In 2008, on the other hand, no candidate has shown any consistency. In this respect, the current campaign resembles not 1964 but 1940, when none of the prospective GOP nominees gained traction, setting the stage for the whirlwind candidacy of Wendell Willkie to sweep the convention.
It's extremely doubtful—despite the hope of some political commentators—that the current year could end in a deadlocked convention. But with Hillary Clinton reassuming the status as Democratic front-runner by re-creating the coalition (senior citizens, union households, and lower-income/education voters) that nominated Walter Mondale in 1984, the GOP Establishment might look back on this election as a missed opportunity.