From Now On, It's Just Plain Daimler





Karl Benz, whose three-wheel gas-powered contraption was the forerunner of the modern automobile, just can’t get a break.

When Daimler-Benz and the Chrysler Corporation were negotiating their merger in May 1998, Daimler offered to drop the Benz hyphenate if Chrysler agreed to take a back seat in the name DaimlerChrysler.

Nine years later, with their corporate divorce papers safely filed, DaimlerChrysler lopped off the name of its American ex at a shareholders’ meeting in Berlin on Thursday. The only remaining issue was whether to bring back the Benz, and Benz boosters were again disappointed.


comments powered by Disqus

Subscribe to our mailing list