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Intentional Insights

Dr. Gleb Tsipursky is a cognitive neuroscientist, behavioral economist, and historian. A best-selling author, he wrote Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Career Press, 2019), The Truth Seeker’s Handbook: A Science-Based Guide (Intentional Insights, 2017), and The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships (New Harbinger, 2020). 



  • Winning At Life…By Not Losing

    by Intentional Insights

    After hearing several references to a 1973 book called Extraordinary Tennis for the Ordinary Player by Simon Ramo, I decided to give it a read. I was wowed! It’s not because I used it to improve my game. In fact, you might be surprised to learn that I don’t play tennis, and I don’t plan to start because I read the book. What compelled and excited me was the bigger lesson conveyed by the book.



  • The Behavioral Science of Political Deception in the 2016 Election

    by Intentional Insights

    How did Donald Trump win, when he used so many misleading statements and outright deceptions? Couldn’t people see through them? As an expert in brain science, I want to share why his followers fell for his lies and what can be done to address this situation in the future.