Harris tweed maker drops 'Scottish' marketing over Lockerbie release

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The biggest manufacturer of Harris tweed has dropped the word "Scottish" from its marketing campaign in America amid fears of a consumer backlash over the release of the Lockerbie bomber.

Harris Tweed Hebrides said it had to “de-Scottishify” the product after receiving feedback that sales could suffer.

The company, whose chairman, Brian Wilson, a former government minister, believes it was a mistake to release Abdelbaset Ali Mohmed Al Megrahi, has removed references to Scotland and Scottish imagery from its promotional material.

Instead, the firm plans to use a neutral image of a model in a tweed frock coat reclining on a couch.

Read entire article at Telegraph (UK)

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