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Russia digs up woolly mammoth remains for guilt-free ivory

Russia is mining the remains of its long extinct woolly mammoths to meet a growing demand for ethical ivory.

Taking advantage of a global ban on the trade in elephant ivory, Russia is gambling that ivory lovers around the world will pay a premium for ethically friendly mammoth ivory instead.

Michelle Obama, the US First Lady, has been spotted wearing jewellery crafted from the mammoth ivory.

It is exporting 60 tons of mammoth ivory to China, the world's biggest ivory market, per year, and scientists estimate there is plenty more where that came from.

In fact, they believe there may be as many as 150 million dead mammoths frozen beneath the Siberian tundra just waiting to be dug up....
Read entire article at Telegraph (UK)